Brand Identity
(30th Annual Logo, Marketing Collateral
with concentration on Print)

Nestled under the shady canopy of Bond Park awaits a festival budding with arts and crafts. The annual Spring Daze Arts and Crafts Festival gives a true nod to the artistry and creativity that makes up the state of North Carolina, welcoming 170 local artists. Embodying the importance of sustainability through an Earth Day Celebration, encouraging an active lifestyle with outdoor sporting activities, and bringing the community together at no cost, Spring Daze is a highly anticipated festival each year.

Because this event is locally publicized and it was the festival’s 30th year, I wanted the branding to feel approachable yet editorial. I believe this was achieved through font selection, graphic elements, and colors. The paintbrush gave a nod to the many incredible local artists that showcase at Spring Daze and the flower element was added to soften, offering a Spring-like feel.