Creative Direction
(Branding Refresh, Marketing Collateral, Content Creation)

When you meet the charismatic doctors behind Stanley Dentistry (Robert & Bobbi, a fantastic husband + wife power team focusing on all-things oral care), you realize very quickly that you’re in the presence of people that were put here to make a difference. Offering compassionate care in their family practice, Dr. Robert Stanley had a patient who not only was self-conscious of her pigmented gums but was looking for a permanent solution. With a background in engineering and countless months of research, Dr. Stanley invented Britegums®, the world’s first permanent and painless gum-pinkening procedure. Since then, Britegums® has transformed lives and boosted patient confidence, with patients traveling nationwide to visit Stanley Dentistry to receive this remarkable procedure. Because of how impactful Britegums® can be, the branding needed to be bold and magnetic as well. I performed a thoughtful brand refresh, offering slight adjustments that delivered a maximum impact. Often times branding can lay a foundation but it’s the fine tuning that really brings a brand to life. britegums.com

Stanley Dentistry: Finding Smiles through Impactful Design

Graphic Design (Marketing Collateral, Social Content)

Drs. Bobbi + Robert Stanley lead the way for innovation and compassionate care in Cary, NC. For almost 30 years this duo has set the standard for comprehensive dental care, offering a one-stop-shop for everything from hygiene to cosmetic dentistry, orthodontics, and oral surgery. Sharing their wealth of knowledge with other medical professionals, they began the Stanley Institute out of a deep-rooted dedication to education offering dentists and their entire team a space to listen, learn, and grow. Below is a mixture of marketing collateral that I designed (print & digital - email marketing, brochures, posters) as well as social content that supported their brand as well as promoted events. To learn more about Stanley Dentistry, visit stanleysmiles.com