Brand Identity
(Guidelines, Identity Materials, Print Collateral)

The Gold Coast Cruisers is a beloved non-profit organization rooted in the world of classic cars. Since 1997, they have captivated the hearts of auto enthusiasts far and wide. Uniting individuals passionate about every facet of this hobby, the Gold Coast Cruisers warmly embrace vehicles of both past and present, while wholeheartedly embracing the spirit of giving back. Their benevolent endeavors extend beyond the realm of cars, as they generously contribute to various charitable causes. Notably, they support St. Jude's Children's Research Hospital, Independent Group Home Living Program, Inc. (IGHL), the Wounded Warriors Project, and numerous other organizations. They exemplify the essence of selflessness and community, intertwining their love for cars with their commitment to making a positive impact.

When presented with the opportunity to work on this project, I was brimming with excitement. Creating a logo that encapsulated their ethos was a fantastic challenge. Drawing inspiration from vintage aesthetics, I immediately felt as though I stepped firmly into my comfort zone. Those who know me well are aware of my profound affection for all things vintage. Below, you will find the original text-based logo alongside my interpretation. I hope my design pays homage to the rich heritage of classic cars while representing the Gold Coast Cruisers' unwavering dedication to their mission.