Wesper is a rapidly growing healthtech startup transforming the way sleep apnea is diagnosed and managed. What began as a brand refresh quickly evolved into an immersive, ongoing collaboration—one that has challenged me to think beyond aesthetics and uncover strategic opportunities across design, marketing, and storytelling. As the company continues to scale, I’ve had the chance to refine the visual identity, elevate the brand voice, and contribute meaningfully to its evolution—while learning a great deal along the way.